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research and analysis for corporates, businesses and industries

Franchise: The illusion of “ready-made success” and the dangers for entrepreneurs

For decades, the franchise model has been one of the most popular pathways into entrepreneurship. Yet, even within one of the world’s most successful business models, deep-seated structural weaknesses, rigidities, and systemic risks can emerge—specifically when the chain of transparency is broken. At a time when small and medium-sized enterprises (SMEs) are already grappling with …

The AI in the fields of economics, law, political science, and international relations

The term AI refers to a flexible set of technological and programming methods for designing computational systems capable of performing tasks that typically require human intelligence—such as learning, contextual understanding, drawing inferences, problem-solving, and decision-making. Economics and AI In economics, AI enhances empirical analysis and market forecasting. For instance, machine learning methods can help improve …

One in three companies is reducing entry-level hiring in marketing

For many years, marketing was considered a viable and attractive option for students seeking a successful career—one that did not necessarily require the development of deep technical skills. It was viewed as a career rooted in: It was a career largely free from programming, algorithms, and mathematics. However, this perception was never entirely accurate. A …

Business Continuity: The preventive shield of businesses

Businesses today are called upon to operate in an environment characterized by constant upheaval and increasing uncertainty. Geopolitical conflicts, regional tensions, economic turmoil, cyberattacks and extreme natural phenomena have long ceased to be local events, but now affect organizations on a global scale. Instead, they operate like dominoes, causing powerful ripple effects with consequences that …

What makes a business truly strong today?

Until a few years ago, a strong business was one that grew quickly. Increasing turnover, expanding its customer base and expanding into new markets were the key indicators of success. Today, however, the business environment has changed radically and with it the criteria by which an organization’s potential is assessed have been redefined. The successive …

The EU in Russia’s embrace for energy – Eurasia will unite

As Europe’s economies cannot withstand a wave of subsidies and aid, such as that during the Covid 19 pandemic, which amounted to approximately 1.2 trillion euros, due to the deterioration of the fiscal position of states threatened by over-indebtedness, the priority now is – as one will see below the lines of the International Monetary …

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